AWGE SS26 at Paris Men’s Fashion Week: A Report Card
A$AP Rocky’s AWGE presented its second runway show at Paris Men’s Fashion Week, titled “Obligatory Fashion.” This review delves into the collection, set design, music, and overall impact of the show.
The AWGE SS26 Collection: Reworking the Uniform
The AWGE SS26 collection focused on reimagining everyday uniforms—suits, work flannels, and bomber jackets—infusing them with Rocky’s distinctive aesthetic. While the core concept of reworking streetwear basics isn’t novel, Rocky’s unique perspective shone through.
Neon green suits, oversized thermal sets, and silk shirts with a deck of cards pattern demonstrated a clear throughline. Each garment felt purposeful, not merely a rehash of existing trends. The use of unexpected materials and patterns elevated these familiar pieces, giving them new life and significance.
While the overall execution was strong, the collection lacked the groundbreaking innovation that might have warranted a higher grade. The concept, while well-executed, didn’t venture into entirely uncharted territory.
Grade: C+
Accessories: Commercial Potential and Creative Flair
The accessories were a significant highlight of the show. The collaboration with Christian Louboutin on footwear, distressed Puma Speedcats, and the “AWGE” faux fur tote were particularly noteworthy. The 40 oz. bottles wrapped in brown paper bags holding flowers, a unique touch from Rocky’s Hommemade design studio, added an unexpected element.
The diamond-encrusted Ray-Ban sunglasses, shiny toolboxes, and rhinestone-encrusted nameplate belts showcased commercial potential. These accessories felt both stylish and wearable, suggesting a strong likelihood of success in the marketplace. The combination of creative flair and commercial viability made the accessories a standout aspect of the collection.
Grade: A
Set Design: A Powerful Visual Narrative
The show’s setting within a church was a bold choice, immediately establishing a powerful visual narrative. Rocky cleverly utilized the church’s architecture and iconography to convey his message. The projected images of a Black Jesus crucified while wearing a t-shirt and sweats, juxtaposed with an older white man in the pulpit and a court transcriber, created a stark and thought-provoking scene.
The set design effectively communicated the show’s theme of reclaiming items of oppression and transforming them into symbols of freedom. The clever use of religious iconography and social commentary made for a powerful and unforgettable visual experience.
Grade: A
Music: Setting the Mood and Enhancing the Theme
The music played a crucial role in setting the tone and amplifying the show’s message. Rocky’s curated selection, blending Southern rap with alternative rock and operatic vocals, created an atmosphere perfectly suited to the collection and the overall theme.
The inclusion of a new song added an element of excitement and further personalized the experience. The music’s powerful blend of styles mirrored the collection’s juxtaposition of high and low fashion, old and new, creating a cohesive and impactful experience.
Grade: A
Overall Impact: A Successful Second Showing
A$AP Rocky’s second AWGE show demonstrated growth and refinement. While the clothing itself may not have been revolutionary, the overall presentation—the set design, music, and accessories—elevated the experience. The clear thematic message and strategic use of symbolism created a lasting impression.
The show successfully conveyed Rocky’s vision, demonstrating his ability to create a cohesive and impactful runway experience. The show’s success lies not just in the clothes, but in the powerful message and the masterful execution of the overall presentation.
Overall Grade: B+
