In the ever-evolving digital age, the introduction of ChatGPT has sparked a series of reactions in the online writing landscape, with reflections as intriguing as they are crucial on the future of the Copywriting profession .
ChatGPT, a powerful language model based on artificial intelligence, offers undoubted advantages in the field of web content creation. With the ability to provide precise information and creative stimuli, it represents a valid tool for generating ideas and starting the creative process.
However, it is important to underline that, despite its potential, ChatGPT will never be able to replace the human being in writing , as it lacks the intrinsic ability to connect emotionally with the audience.
Advantages and limitations of using ChatGPT for writing
What are the positive implications of creating content thanks to artificial intelligence? Let’s see some:
- Idea generation for PED (Digital Editorial Content Publishing), useful when you are short of inspiration.
- Quick access to data, statistics and numbers.
- Identifying frequently asked customer questions.
- Speed in translation between different languages.
What are the limits instead:
- Tendency to repeat words and concepts, risking making texts homogeneous.
- Superficiality in dealing with contents, with the risk of generating generic and not very authoritative texts.
- Limited ability to adapt to the brand’s tone of voice.
- Reduced accuracy, especially on specialized topics.
ChatGPT and the future of writing
The future of writing will inevitably be influenced by technology, with increasingly advanced applications. In addition to the automatic generation of texts, editing tools, data analysis and new forms of interactivity will come into play, thanks also to emerging technologies such as augmented and virtual reality, and voice assistance.
But what if all companies used ChatGPT to write texts? The web would be populated with identical content and there would no longer be unique and original texts, as well as a strong SEO penalty, especially on Google.
At that point only a true professional will continue to make a difference in writing engaging texts.
As we anticipated at the beginning of this article, this technology will certainly evolve in the future, but to date the creative touch of those who work behind the writing remains the only guarantee for taking advantage of content truly capable of converting.
If we think about technical and repetitive texts, ChatGPT can already be a valid support tool, especially to overcome the blank sheet syndrome , it allows us to have an outline from which to start but then it is the Copywriter who gives shape and soul to the skeleton of a text .
Writing to people’s hearts
The true value of writing lies in the ability to connect emotionally with the audience, touching the strings of the soul and creating empathetic bonds.
Only human beings can transmit emotions and feelings through words, going beyond the mere transmission of information, as currently happens with ChatGPT.
Writing that reaches people’s hearts is capable of creating a deep and lasting bond, an ability that remains a prerogative of human beings, despite technological progress.
In conclusion, while ChatGPT is configured as a valid support tool, especially for overcoming creative blocks, the essential role of the Copywriter remains essential to produce authentic and engaging content, capable of creating emotional connections with the public.
