Videos are one of the most popular types of online content, and YouTube is one of the largest advertising platforms in the digital landscape.
This vital information highlights the importance of ADS on YouTube and why this platform is increasingly used in marketing strategies.
Let’s take a closer look at the characteristics of video ads to understand:
- Data and beginnings
- Ad formats
- Advantages
Data and First Steps for ADS on YouTube
According to recent social media research , YouTube ranks among the top platforms with at least 1 million active users per month , with only Facebook recording better data.
DataReportal statistics show:
- Facebook: 2.934 billion monthly active users
- YouTube: 2.515 billion
- WhatsApp: 2 billion
- Instagram: 1.386 billion
- WeChat: 1.299 billion
- TikTok: 1 billion
This large audience highlights the importance of taking full advantage of YouTube ADS , which starts with creating an account to access the platform’s features.
Next, it is essential to choose the advertising format that best suits your video marketing strategy.
ADS formats on YouTube
YouTube offers advertisers several types of ads, which can be displayed before, during or after a video, or next to it. You can also pay to have your video appear at the top of search results.
The two main categories of ADS on YouTube are:
- Video advertising
- Non-video advertising
The first type of ad appears within the desired content or in the sidebar, while the second type is in text format and appears next to the video.
Within these categories there are several subcategories of ads, such as “Skippable In-Streams”, “In-Feed Videos”, “Bumpers”, and others.
To assist new advertisers, Google provides detailed information on each format.
Advantages of ADS on YouTube
Strategically leveraging YouTube and its advertising features can bring significant benefits to businesses , including increased brand visibility and increased sales .
According to what the platform itself reports, 70% of users who view an ad on YouTube take an action by purchasing what they saw.
To obtain excellent returns on investments it is essential to perform preliminary analysis , define a strategic plan , create engaging advertising content , monitor the results and optimize the strategy accordingly.
This work requires the coordination of several digital marketing professionals, including advertising specialists, videographers, copywriters and graphic designers.
