The Evolution of Reformation: From Small Boutique to Sustainable Fashion Empire

Yael Aflalo, the entrepreneur and former model behind the successful sustainable fashion brand Reformation, once vowed to never venture into the world of clothing again. However, her journey from launching the label in a back room of a store in Los Angeles to creating a global fashion empire speaks volumes about her resilience and innovation.

The Birth of Reformation

In 2009, Yael Aflalo founded Reformation as a passion project alongside her other endeavors. What started as a side gig soon became a symbol of sustainable and ethical fashion practices. From humble beginnings to opening multiple stores and garnering the attention of celebrities like Karlie Kloss and Emma Roberts, Reformation quickly rose to fame in the fashion world.

A Sustainable Vision

Yael Aflalo’s vision for Reformation stemmed from a desire to make a difference in the fashion industry. By opening a sustainable clothing factory in downtown Los Angeles in 2013 and introducing initiatives like RefScale to track their environmental footprint, Reformation set a new standard for eco-friendly fashion brands.

Continuing the Legacy

Despite recent challenges and Yael Aflalo stepping down as CEO, the legacy of Reformation continues to thrive. The brand’s commitment to sustainability and innovation remains unwavering, paving the way for a new era of conscious consumerism in the fashion world.