Reformation Founder: Can She Strike Gold Again with New Style Venture?

Reformation CEO Hali Borenstein Leads Brand Expansion

Reformation CEO Hali Borenstein has been making waves in the apparel industry by expanding the brand’s reach while maintaining profitability. In a period where many brands are facing challenges, Reformation has stood out for its sustainable practices and unique aesthetic.

Borenstein, who started working at Reformation in 2014 and took over as CEO in 2020, has been instrumental in the brand’s success. With a focus on profitability from the early days, Reformation has been able to grow steadily while staying true to its values.

Supporting Internal Teams

Reflecting on the brand’s journey, Borenstein acknowledges that there have been mistakes along the way. In 2020, the company realized the importance of supporting internal teams and developing a strong people strategy. This shift in focus has been crucial as Reformation continues to expand.

Strategic Partnerships and Funding

In a significant move, Reformation recently raised a $25 million Series B funding round led by Stripes Group, with participation from 14W and Imaginary Ventures. This funding will support the brand’s growth and innovation, allowing Reformation to continue pushing the boundaries of sustainable fashion.

Breaking Fashion’s Groupthink

As a brand known for its commitment to sustainability, Reformation is not afraid to challenge traditional industry norms. Borenstein’s leadership has been key in steering the brand towards its own path, avoiding fashion’s groupthink and staying true to its values.

With a strong focus on sustainability and a dedicated team, Reformation is set to continue its success under Borenstein’s guidance. Keep an eye on this innovative brand as it continues to make waves in the fashion industry.