Yael Aflalo and the Sustainable Fashion Revolution
Yael Aflalo, founder of Reformation, has been at the forefront of the sustainable fashion movement, creating a brand that combines aesthetics with environmental consciousness. With denim jackets priced at $570 and jeans at $370, Reformation offers a range of clothing made from sustainable materials, including cashmere wool trousers at $610 and a cashmere cardigan at $410. The brand’s trench coat for $1,100 and long leather coat for $3,500 showcase luxury pieces that prioritize sustainability.
The Rise of Reformation
Yael Aflalo, a California native and innovative entrepreneur, launched Reformation in 2009 with a focus on using deadstock fabrics and vintage aesthetics to create fashionable clothing. Starting her career as a designer with her first clothing line, Ya-Ya, in 1999, Yael recognized the wasteful practices of the fashion industry and aimed to make a change. Reformation’s message of “Change the World Without Changing Your Style” resonated with customers, leading to the brand’s success.
Leading the Sustainable Fashion Movement
With a decline in China’s fashion exports to the US, Yael Aflalo and Reformation have paved the way for sustainable fashion practices within the industry. The brand’s focus on sustainable materials and ethical production methods has attracted a celebrity following, with models like Emily Ratajkowski showcasing the impact of embracing sustainable fashion.
Reformation’s Impact on Fashion Culture
Reformation executive Hali Borenstein took the reins in 2020, steering the company towards successful expansion. The brand’s commitment to sustainable fashion has influenced cultural trends and inspired other companies to prioritize ethical practices. As Reformation continues to grow and evolve, the question remains: can the woman behind the sustainable fashion revolution strike gold twice?
