Doc Martens, Bomber Jackets, and Authenticity: Decoding the Style of Gen Z Politicians

Gen Z politicians are challenging traditional notions of political attire, prioritizing authenticity and self-expression through their clothing choices. This article explores how their style reflects a generational shift in political communication and challenges established norms in the halls of power.

A Generational Shift in Political Attire

Representative Maxwell Frost, the only Gen Z member of Congress, exemplifies this trend. While he often wears suits, he incorporates elements like bomber jackets and Doc Martens into his wardrobe, reflecting a more casual and personalized style. He emphasizes the importance of Gen Z’s openness to diverse fashion and creativity. This contrasts with the more formal attire traditionally associated with lawmakers, a style often dictated by dress codes predating their generation.

Authenticity as a Political Tool

A 2021 Ernst & Young survey revealed that 92 percent of Gen Z Americans prioritize authenticity. For young elected officials, clothing becomes a powerful tool to project this authenticity, connecting with constituents on a personal level. This approach stands in contrast to the sometimes perceived artifice of older generations of politicians.

Navigating Dress Codes and Expectations

While formal attire remains prevalent in many legislative settings, some Gen Z politicians are pushing boundaries. Representative Mazzie Boyd, a Republican, embraces a colorful, eclectic style, mixing patterns and colors rather than adhering to strictly matching outfits. This has even inspired some of her older colleagues to reconsider their own wardrobe choices. Similarly, Representative Caleb Hanna, a Republican, eschews ties, expressing his personal style even within the limitations of legislative settings.

Expressing Identity Through Clothing

Representative Chi Oss, a Democrat, employs subtle details and accessories, such as a black beret, to express his personal style and identity. The beret, adopted from the Black Panthers, holds significance for him, connecting his personal history with his political identity. He acknowledges that while formal attire can enhance perceived seriousness, his personal style feels more authentic and representative of himself.

The Balance Between Relatability and Formality

Representative Joe Vogel, a Democrat, carefully balances relatability and formality in his attire. He often chooses to remove his jacket and roll up his sleeves, creating a more approachable image while still maintaining a professional appearance. This reflects the nuanced approach many Gen Z politicians take, aiming to connect with voters while maintaining the respect associated with their position.

Beyond Gen Z: A Broader Trend

The shift toward more casual and authentic attire isn’t limited to Gen Z. Older politicians, including Governor Gretchen Whitmer and members of the Congressional Sneaker Caucus, are also embracing more relaxed styles. This suggests a broader societal shift towards valuing authenticity and individual expression in political leadership.

The Role of Organizations in Shaping Style

Groups like Run for Something and Run GenZ offer guidance to young candidates, encouraging them to dress in a way that boosts their confidence while still adhering to professional standards. These organizations recognize the importance of allowing candidates to express their individuality, fostering authenticity in their political image.

Conclusion: A New Era of Political Communication

The changing style of Gen Z politicians reflects a broader evolution in political communication. Authenticity, self-expression, and relatability are becoming increasingly important qualities for those seeking to connect with voters. This shift challenges traditional notions of political attire and signals a new era where personal style plays a significant role in shaping public perception and political engagement.