FIFA Unveils Functional Luxury Fashion Line FIFA 1904 at Paris Fashion Week

Global soccer has a brand-new pitch. On Monday, just after the opening weekend
of the Club World Cup, FIFA unveiled its latest innovation: a “functional
luxury” fashion line for men and women. FIFA entered the world of fashion with the launch of its first-ever ready-to-wear collection under the brand FIFA 1904. The collection, featuring cashmere overcoats, sheath dresses, and tailored blazers, is a blend of sports and style that caters to those who see football as an identity, lifestyle, and look.

FIFA 1904: A Fusion of Fashion and Football

The FIFA 1904 collection, curated by Marcus Clayton, is set to make its debut at the prestigious Paris Fashion Week. This move by FIFA marks a shift towards the fusion of sports and fashion, following in the footsteps of other sports bodies that have ventured into lifestyle apparel.

This fashion line, produced under a licensing agreement with New York-based fashion platform VFiles, is a step towards establishing FIFA as a player in the fashion industry. With veto power over the designs, FIFA ensures that the collection reflects its brand and ethos.

The Future of FIFA Fashion

The FIFA 1904 collection is expected to be released in Spring 2025, offering a range of garments for both men and women. The collection is a celebration of FIFA’s heritage, with the name paying homage to the year of the organization’s establishment.

With plans to showcase the collection at Paris Fashion Week and transform the VFiles store in SoHo into a flagship store, FIFA is poised to make a mark in the world of fashion. The collection will cater to those looking to embody the style of football executives, offering pieces that range from $55 caps to $995 cashmere blend overcoats.

Stay tuned as FIFA brings a touch of sport and luxury to the world of fashion with the FIFA 1904 collection.