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Game-Changing Fashion: FIFA Takes Center Stage on the Catwalk

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A History-Making Celebration of Fashion, Culture and Music at FIFA World Cup Qatar 2022™


A History-Making Celebration of Fashion, Culture and Music Takes Center Stage at FIFA World Cup Qatar 2022™

On Monday, just after the opening weekend of the Club World Cup, FIFA unveiled its latest innovation: a “functional luxury” fashion line for men and women called FIFA 1904. Qatar Creates and CR Runway announced details for the world’s biggest fashion show, Qatar Fashion United by CR Runway, taking place between the semifinal and final matches at the FIFA World Cup Qatar 2022™ on December 16. Highlighting the intersection of fashion, culture, music, and sports, this history-making global showcase will feature works by more than 150 designers from 6 continents.

Held two days before the FIFA World Cup 2022™ finals between France and Argentina, the stadium’s pitch was transformed into a grand X-shaped stage with three unique runway acts separated by a variety of special musical guests, including Nancy Arjam, Zake Bantwini, Khaled, Ozuna, Soo Joo Park, Jay Psar, Post Malone, Kadim Al Sahir, and DJ Snake.

Qatar Creates and CR Runway announced a fashion show, featuring more than 150 designers from 50 countries, set to take place on December 16 at the FIFA World Cup. The event will feature a unique blend of fashion, culture, and music, creating a one-of-a-kind experience for attendees.

Soccer’s governing body is putting its name on a luxury fashion line, showcasing a new side of the sport that extends beyond the field. This innovative move aims to connect the worlds of sports and fashion, appealing to a wider audience and exploring the relationship between athletics and aesthetics.

This unprecedented collaboration between fashion and sports, set against the backdrop of the FIFA World Cup in Doha, marks a significant cultural moment in the world of international sports competitions. By bringing together designers from around the globe, this event promises to elevate the conversation around style, creativity, and self-expression on a global scale.


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