The Impact of YouTube on Korean Male Fashion Trends
YouTube has become a powerful platform that immensely influences modern fashion trends. A recent study delved into the world of Korean male fashion YouTube videos, examining text data to identify key trends and phenomena shaping the industry.
Text Mining and Big Data Analysis in Fashion Trend Forecasting
The study focused on the importance of upcoming fashion trends in product planning, utilizing text mining and big data analysis techniques to uncover valuable insights. By analyzing over 168,000 news documents from 2016 to 2020 related to South Korean fashion, researchers were able to pinpoint the key terms driving the fashion trends from 2010 to 2019.
Text mining, a big data analysis method, plays a crucial role in discovering valuable information from vast amounts of data in natural language. This technique involves collecting unstructured text data from news articles, web posts, and emails and analyzing it through mathematical and statistical processes.
The Role of AI and ML in Fashion Industry Trends
The fashion industry has embraced the latest technological advancements, incorporating Artificial Intelligence (AI) and Machine Learning (ML) to enhance design and manufacturing processes. Online data is now used to spot upcoming fashion trends, shifting the way trends are dictated and influencing consumer choices.
Grasping Fashion Platforms and Smart Factories Trends
This study aimed to understand the perceptions and trends in fashion platforms and smart factories through big data analysis. By integrating text mining with qualitative analysis, researchers sought to balance both objective and qualitative indicators in understanding Korean men’s fashion trends on YouTube.
Shifting Concepts of Masculinity in Fashion
Fashion, as a medium for expressing gender, has created new concepts of masculinity in popular culture. Men are increasingly depicted in a softer style, as seen in the analysis of 2,879 menswear collections over a 10-year period from Vogue US, revealing key trends shaping the industry.
