The Impact of YouTube on Korean Male Fashion Trends
YouTube’s influence on modern fashion cannot be overstated. A recent study delved into the realm of Korean male fashion YouTube videos to uncover the key types of content driving trends in the industry. By utilizing text mining techniques and qualitative data analysis software, researchers were able to analyze the meanings behind important keywords related to fashion. Among the findings, ‘Fashion’, ‘Clothes’, ‘Wish to be’, and ‘Looks good’ emerged as containing the most in-depth content and meaning.
With fashion design being a field that rapidly responds to changes, accurate forecasting of upcoming trends is crucial for product planning. This study introduced text mining and big data analysis to analyze major phenomena in fashion trends, providing valuable insights for industry professionals.
Recent advancements in data analysis have revolutionized the way fashion trends are predicted. Big data techniques allow for a comprehensive analysis of industry news, enabling researchers to identify major agendas and changes in yearly trends within the fashion landscape. With a focus on Korean men’s fashion and YouTube content, this study aims to bridge the gap between objective analysis and qualitative indicators in trend forecasting.
As the fashion industry continues to evolve, online data and social media play an increasingly important role in determining trends. The study also highlighted the changing concepts of masculinity in popular culture, where men are now portrayed in a softer style through fashion.
Through an analysis of nearly 2,900 menswear collections over a decade, key menswear trends were uncovered, shedding light on the ever-changing landscape of male fashion.
